How And Why You Should Set Up Backup Facebook Pixels On Shopify

Facebook has emerged as a dominant force, offering businesses a vast platform to reach and engage with their target audience. 

Facebook Pixels, in particular, have become an essential tool for tracking user activity on websites and optimizing advertising campaigns. However, relying solely on a single Facebook Pixel can be risky. 

Technical glitches, account bans, changes in settings, or even accidental deletion can result in the loss of valuable data. 

That's why it's crucial for businesses to set up backup Facebook Pixels. In this article, we will explore the reasons why having backup Pixels is a smart move for any marketer.

Protecting Your Data

Data is the lifeblood of any marketing campaign, and losing it can be disastrous. By setting up backup Facebook Pixels, you create an additional layer of protection for your data. 

If something goes wrong with your primary Pixel or your Facebook Page/Ad Account gets blocked, having a backup ensures that you can continue tracking user activity and collecting valuable insights.

Ensuring Uninterrupted Campaigns

Imagine running a highly targeted advertising campaign only to realize that your Facebook Pixel is not tracking properly. Without a backup Pixel in place, you would be in the dark about the performance of your ads, making it difficult to make informed decisions and optimize your campaign.

Having a backup Pixel ensures that your campaigns can continue uninterrupted, even if there are issues with the primary Pixel.

Mitigating Technical Glitches

Technical glitches are an unfortunate reality of working with digital tools. Facebook Pixels are not exempt from occasional hiccups. It's not uncommon for Pixels to stop tracking or experience delays in reporting. 

Setting up backup Pixels reduces the risk of losing valuable data or missing out on essential insights due to these technical glitches. 

If one Pixel fails, the backup will continue capturing the data, allowing you to analyze and act upon it.

Adapting to Changes and Updates

Facebook frequently updates its advertising platform and may introduce changes to how Pixels function. These changes can sometimes lead to unintended consequences, affecting the tracking and reporting accuracy of your Pixel. 

By having a backup Pixel, you can quickly adapt to any changes without losing valuable data. It provides you with a buffer to ensure a smooth transition and minimize any disruptions caused by updates or modifications.

Flexibility for Testing and Experimentation

Setting up backup Pixels not only safeguards your data but also provides you with flexibility for testing and experimentation. 

You can use the backup Pixel to compare data and performance with the primary Pixel, allowing you to conduct A/B testing or assess the impact of different optimization strategies. 

This flexibility empowers you to make data-driven decisions and refine your marketing efforts effectively.

How to Easily Set Up Back-up Pixels on Shopify

Setting up backup Pixels has never been easier before. With the introduction of Pixelio, store owners are able to add multiple pixels just by pasting the pixel ID and other required information into the app.

To learn about how to add multiple pixels using Pixelio, read our detailed guide on How To Set Up Multiple Facebook Pixels On Shopify.

Closing Thoughts

In conclusion, setting up backup Facebook Pixels is a prudent step for any marketer or business relying on Facebook advertising. It protects your data, ensures uninterrupted campaigns, mitigates technical glitches, helps you adapt to changes, and provides flexibility for testing and experimentation. 

By having a backup Pixel in place, you can safeguard your marketing efforts and make informed decisions based on accurate and reliable data. Remember, in the world of digital marketing, having a backup plan is always a smart move.