How To Find Facebook Pixel ID and Conversion API Token

Facebook Pixel and Conversion API are powerful tools that allow you to track and measure conversions on your website or platform. 

To make use of these features, you need to find your Facebook Pixel ID and Conversion API Token. 

In this article, we will walk you through the step-by-step process of locating these essential identifiers.

Step 1. Log in to your Meta Business Account

Google Meta Business or log in directly by clicking this link.

Next, navigate to Help > Go to Business Manager and open Business Settings.

You will see a page as shown below.

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Step 2. Expand Data Sources and Open Pixels

Simply click on Data Sources > Pixels.

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From here, you are able to copy your Pixel ID, shown under your pixel name on the right side.

Step 3. Getting Conversion API Token

To access the Conversion API Token, click on Pixels > Open in Events Manager.

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Click on Settings and scroll down till you see “Set up manually”.

Go ahead and generate your access token which you can then simply copy to your clipboard.

Ending Note

Finding your Facebook Pixel ID and Conversion API Token is a crucial step in utilizing the tracking and conversion measurement capabilities offered by Facebook. 

By following the steps outlined in this article, you can easily locate these identifiers within your Facebook Business Manager account. 

Once you have obtained your Pixel ID and Conversion API Token, you can effectively track and optimize your ad campaigns for better results and ROI.