In this article, we will have a look at the benefits of having multiple Pixels and how to add them with iOS14 conversion API.
Facebook has introduced significant changes with iOS 14, and one of the key updates is the implementation of the Conversion API.
This new API allows advertisers to track conversions and events on their websites and apps, even in the absence of third-party cookies and with limited tracking capabilities on iOS devices.
In this article, we will focus on how to set up multiple Facebook pixels with the iOS14 Conversion API, ensuring that your tracking remains accurate and effective.
Setting up multiple Facebook pixels can be beneficial for various reasons. It allows you to separate and track different aspects of your marketing efforts, such as multiple websites, brands, or campaigns.
By having multiple pixels, you can obtain granular insights into the performance of each specific element of your marketing strategy.
Multiple Shopify pixels also ensure that if one of them gets disabled due to a banned AD account, you will still have other pixels up and running for you.
Additionally, if you have distinct teams managing different aspects of your business, multiple pixels can facilitate the delegation of tracking responsibilities.
Now, let's have a look at the steps required to set up multiple pixels on Shopify with iOS14 Conversion API.
To set up multiple pixels, it is important that you use a third-party app such as Pixelio. A premium app with a 7-day free trial that lets you simply copy and paste the Facebook pixel ID to create and monitor a pixel.
To download the app, visit the Shopify store or click here for a direct link.
Before you can set up multiple pixels with the iOS14 Conversion API, you need to create the individual pixels in your Facebook Business Manager. To create a new pixel, follow these steps:
Repeat these steps for each additional pixel you want to create, ensuring that each pixel is named appropriately to reflect its purpose or association.
Once you have set up multiple pixels, the next step is to implement the Conversion API for each pixel. The Conversion API allows you to send server-side events directly to Facebook, bypassing the need for third-party cookies.
To implement the Conversion API, follow these steps:
Log in to your Shopify store and open the Pixelio App once you have installed it. Upon opening it, you will be given a simple interface where you can click on "Add Pixel" to start adding pixels.
Fill out the required information to add a Pixel. Copy and paste the Facebook Pixel ID from Business Manager and select collection.
Access Token can be found by navigating to your Facebook Pixel > Open in Events Manager > Settings > Scroll down till you find Set Up Manually.
Simply click on "Generate access token" and paste it into your Pixelio App in the Access Token box.
To get the Test Events code, head on over to your Facebook Business Manager > Open in Events Manager > Test Events.
Simply copy and paste the Test server events code into your Pixelio App.
Now repeat these steps for all the Pixels that you have created on Facebook. Your final result should look something like this.
Setting up multiple Facebook pixels with the iOS14 Conversion API allows advertisers to track conversions and events accurately, even in the face of privacy changes.
By following the steps outlined in this article, you can create and implement multiple pixels, configure events and parameters, and monitor their performance. Remember to stay up to date with any changes or updates from Facebook to ensure your tracking remains effective in an evolving digital landscape.
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