How to Setup a Facebook Pixel on a Shopify Store

Meta Pixel (formerly known as Facebook Pixel) is a free analytical tool attached to a Shopify store that allows Facebook to track its users' interactions such as checkout, add to cart, purchase, etc.

As a Shopify store owner, it is important that you take advantage of this feature and learn how to set up a Facebook Pixel for your Shopify store. 

So let’s have a look at how you can easily do that.

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Step 1: Create a Facebook account

• Make sure that you have a Facebook account which will then allow you to make a business page.
• Use that business page to make a Facebook business account.
• Use the business suite to then create a Facebook ad account.

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Step 2: Setup Facebook Pixel

• Head on over to your Shopify store and click on Preferences under the Sales channels tab.

• Scroll down and find Facebook Pixel.
  

• Click on Set up Facebook > Start setup to proceed.
• You will then be asked to connect your Facebook and Business accounts here.

• Proceed to the next section and connect your Facebook ad account and business page.
• Select your target country and accept the terms & conditions.
• Lastly, make sure that data sharing is enabled and set to maximum. Sharing a larger amount of data with Facebook can lead to improved tracking accuracy and better overall performance.

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Alternative Option

Another option that is much easier and feasible in most cases is using Pixelio to set up Facebook Pixels. This is handy if your Facebook Ad account has been banned for whatever reason. 

Let’s see how this simple app works.

• Install our app Pixelio to your Shopify store using this link.

• Open the app and click on “Add Pixel” to fill out the required information.

• To acquire Facebook Pixel ID, navigate to your Facebook Business Account > Business Settings > Data Sources > Pixels.

• Next, if you’re an iOS user click on Enable Conversion API (iOS 14.5 Solution).
• To fetch the Test Event code, open your Facebook Pixel in Event Manager. From there, click on Test Events and copy the code as shown below.

• For the Access Token, open the pixel in Event Manager again. Click on settings and scroll down till you find “Set up manually”. Click on generate access token, copy and paste it back into the Pixelio app.

• You’re all set. Now click on add to add the pixel via Pixelio.

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Why Use Facebook Pixel?

There are multiple benefits of using this feature on your Shopify store, let’s have a look at what you can achieve by setting up the Facebook Pixel.

• Track user behavior and engagement on the website.
• Use the data for targeted advertising and retargeting campaigns on Facebook.
• Gain a better understanding of the audience and optimize marketing efforts.
• Track important actions such as purchases, add-to-carts, and page views.
• Obtain a detailed insight into customer behavior.
• Increase conversion rates.
• Improve advertising efficiency.
• Boost ROI.

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Conclusion

Setting up a Facebook Pixel on Shopify is a relatively straightforward process that can be done using the two methods mentioned in this article. 

Meta requires all shop owners to have a Pixel installed on their website to run ads that send traffic to their website. 

With the help of this guide, you'll have no problem setting up your Pixel on your Shopify store. The next steps that you should work on are verifying your domain on your Business Manager and setting up Aggregated Events Measurement.

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